Zita Elze – Award-winning Floral Artist Designer Teacher

Much of my floristry journey has been inspired by floral artist Zita Elze. I admire her artistic take on floristry and her attention to detail. She is a successful and much sought after Floral Designer. She won the prestigious Design and Decoration Award ‘Graduate Garden Designer of the Year 2003’ and opened her eponymously named first shop in Kew in the same year.

In 2009, Zita won a silver-gilt medal for her first major exhibit, entitled A Celebration of Life, at the Chelsea Flower Show, where she revealed her ground-breaking floral embroidery technique.  She was awarded Best Wedding Florist in 2012’s Perfect Wedding Awards. Her stand, including a living embroidery gown, based on the theme of Sleeping Beauty won the Editor’s Gold Design Award at Brides The Show in October 2014. Zita won the Editor’s Gold Design Award at Brides The Show again in October 2016.

Combining an unerring sense for the beautiful with an unusual degree of creativity and a fine sensitivity to her clients’ (often hidden) aspirations, she delivers imaginative concepts with scrupulous attention to detail and quality. Her background, skills and intuitive approach yield creations which clearly stand out from the “artificially artistic”.

 

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